About Laura

 
 
 
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For some more background, Check out my bio below:

Laura Kovall, owner of The Fit Co. NYC and now of 'Fitness Concierge', a virtual fitness and wellness platform, is not only a fitness professional, but an entrepreneur, daughter, mother, sister, friend and an active member of her community. She was a three sport varsity athlete in high school, turned five time marathon runner. Fitness has always been an integral part of her life. It is her chosen passion and third career. 

Formerly, Laura was a news producer at ABC and CNN; which was her first career path after graduation from Cornell University. After leaving that career, she attended and graduated Columbia School of International Public Affairs studying Middle East Security Policy and Arabic, which then led to her role in NYPD's Intelligence Division as a Research Specialist. Laura has always lived a fit and active lifestyle, but it was during her pregnancy in 2011 and early 2012 and after the birth of her daughter Sophia, that she decided to turn her passion into a career path.

Laura share, "I am empathetic to all of you who are looking to start and maintain a fitness and wellness routine that fits within your busy life. Whether you are a new mom, a traveling executive, a cost-sensitive bride, a working mom or parent, I will meet you where you are and find a routine for you where you won't have to think twice."

"Life is a marathon not a sprint. Let me guide you towards creating healthy habits that are reasonable, affordable and that you can commit to for a lifetime. ~Laura Kovall